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What is Ashowa?
Ashowa is more than a marketplace — it’s a cultural celebration.
We bring together the beauty of African traditional wear, the creativity of independent designers, and the power of sustainable fashion.
From newly crafted Aso Ebi outfits to preloved pieces given a second life, Ashowa empowers you to shop consciously, dress meaningfully, and stay connected to your heritage — wherever you are.
 Tradition
- Honouring African roots through timeless Aso Ebi, Aso Oke, Ankara, and other cultural wear.
Fashion
- Showcasing bold, stylish, and handcrafted pieces from global independent designers.
Sustainability
- Encouraging reuse, recycling, and eco-conscious shopping through preloved and upcycled fashion.
SHOP FROM A VARIETY OF CATEGORIES
SHOP FROM A VARIETY OF VENDORS
VENDOR SHOWCASE
American Women’s Spring/Summer Stand up Neck Lantern Sleeves Long Retro Print Two Piece Dress-GZYYKJ060
£48.00
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This product has multiple variants. The options may be chosen on the product page
V neck dress style bandage short sleeve dress sexy woman clothes floral dresses-GZYY0001
£54.99
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This product has multiple variants. The options may be chosen on the product page
Our Blog
The Power of Aso Ebi at Ojude Oba: More Than Matching, It’s Meaning SEO Meta Description:Discover how Aso Ebi brought...
Ojude Oba 2025: Where Royalty Meets Runway In the heart of Ijebu Ode this past Eid, the streets pulsed with...
What Is Aso Ebi? The Rich Tradition Behind Coordinated Celebration Fashion Aso Ebi isn’t just about matching outfits—it’s a vibrant...