How It Works
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How it works
At Ashowa, we make it easy for both buyers and vendors to connect through culture, fashion, and community. Whether you’re here to shop for unique pieces or sell your creations, here’s how it works:

For Buyers
- Browse a World of Culture
Explore a wide variety of new and preloved clothing, accessories, fabrics, jewellery, bags, shoes, and more, sourced from vendors across Africa and the diaspora. - Discover Unique Shops
Each vendor on Ashowa has their own storefront, making it easy to find styles and designs that speak to you, from everyday fashion to outfits for weddings and special occasions. - Place Your Order
Simply add your chosen items to the cart and check out securely. You can even shop from multiple vendors in one order. - Receive & Celebrate
Your items will be shipped directly by each vendor. Once they arrive, enjoy wearing your culture with pride!
For Vendors
Sell your style. Share your culture. Grow your brand.
Whether you’re a fashion designer, tailor, fabric supplier, or accessory maker, Ashowa gives you the platform to reach a global audience.
- Register for Free Sign up for our free Basic Vendor Package to get started, no upfront cost.
- Create Your Shop Set up your storefront with your logo, shop name, and brand story to showcase your identity.
- List Your Products Add detailed listings with descriptions, pricing, and high-quality images. Sell new, custom, or preloved items.
- Sell Globally Once approved, your products become visible to buyers around the world looking for authentic African fashion and cultural pieces.
- Ship with Care Package and ship your orders directly to your customers. Ashowa provides the tools to manage orders and communicate with buyers easily.

Why Ashowa?
- Global Reach
- No Sign-Up Fees for Basic Vendors
- Culture Meets Commerce
- Diverse, Curated Marketplace
- Support for Sustainability & Preloved Fashion
- Community-Driven and Celebration-Focused
Ready to start?
Or
Join the Ashowa community, where every piece has a story, and every sale supports a tradition.